Thursday, July 1, 2010

Updating Yourself As a Blogger Or Writer

Like updating your anti-virus software. Whether you are a blogger or a copywriter, a writer or a journalist, believe it or not, there will come a day when you sit down in front of your computer feeling like you are absolutely dry. Empty. Said enough. Enough said.

Writing and blogging online makes it disadvantageous for you because blogging means capturing and recording everything online. You have to come up with new things to blog about, to write about, that is entertaining and wise, funny and memorable. Nobody wants to revisit a boring blog that talks about nothing but how blue the sky is.

Bloggers need to get creative with the way they write things because you don't get to sell the same thing over and over again...like a cell phone or a tube of hand lotion. It's the same thing that you sell to different people. For online writers and bloggers, you need to sell different things to different people all the time.

Any good business blogger can tell you that they consistently break up the same topic into minuscule components and then write it from a different angle.

For example, today you could be talking about blogging, you break it up into the health, creative, inspiration, fingers, mental, ideas, links, etc. Topic by topic, you break it down again. For example, health: how sitting down and writing on a daily basis can be a hazardous to health if you don't get out of your seat every half an hour for a walk around the kitchen. And then you can write about how writing about health topics is very enticing because you learn new things from the things that you have to write.

See? Plenty of ways to attack that.

But the sad thing about writing and blogging is that it needs to be fresh. The only way to keep your blogging habits (and the result thereof) healthy and fresh is to educate and update yourself consistently. Do not have the time to read? Make time. Don't think reading other people's blogs and writeups is helpful? Think again. Do not have the time to perform lengthy and tiring research work on the internet? Get down on it.

A blogger, if he or she does not update him or herself regular will soon find him or herself staring down into an empty well of repetitiveness.

Marsha Maung is a Malaysian-based freelance writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.

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